Elsa Picone

Introduction To Fashion

From Left: Ellen Stone, Lucy Hastings and Kate Chalmers

Trend Report

In the wake of the Global Financial Crisis (GFC) consumer empowerment has become a driving force in the fashion industry. Not in the sense that fashion is now bubbling-up from street style to the catwalks but in the sense that consumers were tightening their belts looking for high quality, seasonless pieces as opposed to fad trends. For the consumer classics were a must; so the fashion industry responded with the Autumn/ Winter 2010/2011 collections with an overriding trend of minimalism. With longevity in mind Phoebe Philo at Celine created an elegant and refined collection that was pared down- pleasing the buyers, editors and of course the consumers. Here you can see Ellen Stone with minimal accessories, a little black dress and pony hair sandals.

Fast-forwarding to the Spring/ Summer 2011 collections Lady Gaga was not the only one to have a rebirth. As the world began the slow recovery from the GFC the fashion industry did also with a renewed optimistic outlook. With consumer confidence up the Spring/ Summer collections had the brightest colour palate since 2007 when the GFC first hit. With explosions of toxic colour including lime green, hot pink, orange, sky blue and fluorescent yellow. Accessories were no exception. These bright colours were reminiscent of when Yves Saint Laurent first rose to fame in the 1960s with his colourful palettes. The bright colours for Spring/ Summer 2011 were best described by WGSN to have a “kaleidoscopic energy”.  Jil Sander, Gucci, Diane von Furstenburg, Burberry Prorsum and Prada were all collections to embrace this new optimistic outlook. Once again this trend tickled down from the catwalks to the street where Lucy Hastings added hot pink shoes to her black attire. Thus, allowing this new found optimism to slowly creep into her wardrobe, accessories first.

All this excitement with bright colour was the fashion industry’s way of telling the consumers that as the world moved out of this traumatic period, fashion was turning over a new page of positivity. Like the turning over of a new page and a breath of fresh air, head to toe white washed over the Spring/ Summer 2011 collections. Once again, Phoebe Philo at Celine was right on trend producing a mostly white collection. Dolce and Gabbana also created a refreshingly white look in comparison to other post-GFC collections. On the streets of Brisbane, Kate Chalmers embraced this look with a summery white dress.

– By Elsa Picone






Reference List

Brayford, Claire. 2010. ” A Tale of Two Pretties.” Harper’s Bazaar: September: 94-95.

Brayford, Claire. 2011. ” Air of Optimism.” Harper’s Bazaar: March: 84-86.

Cabasset, Patrick. 2010. “Fun is Back.” L’Officiel. Hors Série: 1.

Hamilton, Claire F, Anna Laub and Jayne Bibby. 2010. “A/W 10/11: Global Buyers’                        Comments.” WGSN. Accessed March 18, 2011. http://www.wgsn.com

Hancock, Liz. 2010. ” The New Average.” Viewpoint. 26: 49-57.

Marshall-Johnson, Ruth. 2010. “World Economic Forum 2010 Trend Analysis.”WGSN.                Accessed March 18, 2011. http://www.wgsn.com

Style.com. 2010. “Fall 2010 Trend Reports: Man Up.” Accessed: March 15, 2011.                             http://www.style.com/trendsshopping/trendreport/072610_Trend_Reports                            /ManUp/

Style.com. 2011. “Spring 2011 Trend Reports: Hyper Colour.” Accessed March 15, 2011.               http://www.style.com/trendsshopping/trendreport/011811_Trend_Reports                             /HyperColor/

Style.com. 2011. “Spring 2011 Trend Reports: Seeing The Light.” Accessed March 15, 2011.          http://www.style.com/trendsshopping/trendreport/011811_Trend_Reports                            /SeeingTheLight/


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